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Dua Lipa Ousts George Clooney From Nespresso in the Hunt for Gen Z
Summary by De Tijd
1 Articles
1 Articles
Pop sensation Dua Lipa replaces actor George Clooney as the face of Nespresso after 20 years. Behind the marketing news lies the story of a coffee giant seeking to connect with young customers after difficult years. "We must have the courage to change," says CEO Alfonso Gonzalez.
·Belgium
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