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Xbox Just Made Their Game Pass Controversy Worse With Exclusive Pricing Models

Some lapsed subscribers are seeing a one-year Game Pass Ultimate offer that saves $82.80, with Microsoft testing targeted pricing.

  • Microsoft now offers some customers Xbox Game Pass Ultimate for $16.09 monthly, providing a discount of nearly $7 per month and saving $82.80 annually, as first spotted on Reddit by user synthlov3r.
  • Pricing for Xbox Game Pass Ultimate has fluctuated significantly over the last 12 months, and this marks the first time Microsoft has employed dynamic pricing rather than offering universal discounts.
  • Setting up a new account displays full pricing, indicating the offer targets only existing or lapsed subscribers; Microsoft may be attempting to lock in customers who are "on and off" the service regularly.
  • Multiple US-based accounts report receiving the offer, though the price increases to $22.99 monthly after the first year; current subscribers may find better rates by canceling and resubscribing.
  • Amid recent changes to Game Pass, Microsoft limited cloud gaming features last week, restricting Ultimate users to 15 hours monthly while Premium and Essential subscribers face 10 and 5 hour limits respectively.
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News extracted from HD Technology. Visit www.hd-tecnologia.com for the latest news. Microsoft would be looking at a more flexible way to sell Xbox Game Pass Ultimate. Some users in the United States began to see different discounts to hire the same service, with lower monthly prices for 12 months. The idea recalls what was already seen with PlayStation, where the price can vary according to the account [...] Microsoft entry starts to test dynami…

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Microsoft has conducted tests with dynamic prices for the XBOX Game Pass, with differentiated values for dozens of users in the United States. The intention is to attract former subscribers, who have left the service for various reasons (values, library, integrated services and others). In Reddit, several players point out that it is not a promotion: for one, the subscription could be purchased for the value of $16.09 per month — which was sudde…

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PC Mag broke the news in New York, United States on Monday, September 7, 2026.
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