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‘Gears Of War: E-Day’ Cost Xbox $500 Million, Report Says

  • According to a source cited by Kotaku, Microsoft's Gears of War: E-Day cost over $500 million to produce, placing it among the most expensive AAA titles ever developed.
  • High-End AAA production budgets have surged in recent years, significantly outpacing the $300 million cost of PlayStation's Spider-Man 2 and the $220 million spent on The Last of Us Part 2.
  • While Microsoft has released no official metrics, early estimates indicate E-Day has not achieved blockbuster sales, with the title selling fewer than 100,000 copies on Steam so far.
  • Studio head Mike Crump stated the game aims to "be the best-looking game on the Xbox and really show the industry what's possible with our hardware," while driving Game Pass subscriptions.
  • Ex-PlayStation executive Shawn Layden recently described the situation as Xbox's "Dreamcast moment," suggesting the company faces critical decisions regarding platform strategy and third-party exclusivity.
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The development of Gears of War: E-Day by the Xbox Studio The Coalition surpassed the $500 million mark, according to information released this Thursday (22). The billion dollar figure in the current quote refers only to the creation of the game and does not account for the marketing expenses of the launch campaign. The amount of production was [...] The article Gears of War: E-Day costs more than $500 million without marketing was originally pu…

·Brazil
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According to rumors, Microsoft would have invested over 500 million for Gears of War: E-Day, but the figure has not been officially confirmed.How much has Microsoft spent to develop Gears of War: E-Day? According to what has emerged in the last hours, the answer could exceed all expectations.

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Kotaku broke the news in New York, United States on Thursday, October 22, 2026.
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