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Drop in Average Sale Value Dents Brilliant Earth Revenue in 2024

Summary by rapaport.com
Brilliant Earth’s sales slipped 4% year on year to $119.5 million in the fourth quarter as consumers increasingly opted for engagement rings that cost less than $5,000, driving down the average order value.  The decrease in sales came even as the retailer saw a 10% year-on-year increase in total orders during the October-to-December period, it said Wednesday. Sales also reached the high end of the company’s predictions, CEO Beth Gerstein explain…
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Drop in Average Sale Value Dents Brilliant Earth Revenue in 2024

Brilliant Earth’s sales slipped 4% year on year to $119.5 million in the fourth quarter as consumers increasingly opted for engagement rings that cost less than $5,000, driving down the average order value.  The decrease in sales came even as the retailer saw a 10% year-on-year increase in total orders during the October-to-December period, it said Wednesday. Sales also reached the high end of the company’s predictions, CEO Beth Gerstein explain…

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rapaport.com broke the news in on Thursday, March 13, 2025.
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