NFT Market Growth: Consumer Products from NFT Collections Drive Second Highest PMF After DeFi – Insights from Adrian

NFT Market Growth: Consumer Products from NFT Collections Drive Second Highest PMF After DeFi – Insights from Adrian

The recent buzz around Non-Fungible Tokens (NFTs) and their potential as a strong product-market fit (PMF) behind Decentralized Finance (DeFi) has sparked intriguing discussions in the crypto space, as highlighted by a tweet from Adrian on May 8, 2025. Adrian’s perspective points to NFTs ranking second in PMF due to the strong loyalty of NFT holders and communities, who are likely to support consumer products launched by these collections. A not…

Drink-to-earn? A new sparkling water comes with an NFT and points

This is a segment from The Drop newsletter. To read full editions, subscribe. There’s now sparkling water that comes with an Abstract NFT and points attached. Rekt Brands — a crypto startup from the traders known on X as OSF (Ovie Faruq) and RektMando on social media — has launched a new drink. It’s a sparkling water dubbed Abstract Apple. Like its name suggests, Abstract Apple offers rewards for the Ethereum L2 chain Abstract. Each case of 24 c…