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Fire Crews Thaw Rapper Drake’s Giant Ice Installation in Toronto

On Tuesday, Twitch streamer Kishka retrieved a bag from a Toronto ice sculpture, revealing that Drake's album Iceman officially drops May 15.
Drake buried the release date inside ice blocks in a Toronto car park on Monday, promising fans the information would surface once the sculpture melted.
The artist began teasing the project in 2024 by referencing Val Kilmer's Top Gun character, later debuting the Iceman Episode livestream series on YouTube in July 2025.
Iceman marks Drake's first full-length solo outing since 2023's For All the Dogs, following his 2025 Some Sexy Songs collaboration with PartyNextDoor and his feud with Kendrick Lamar.
During previous livestreams, fans heard snippets of tracks like "What Did I Miss?" and "Which One" featuring Central Cee, presumed for the upcoming record.

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‘Undeniably successful:’ How Drake turned some blocks of ice into a Toronto obsession

Compared to traditional album rollouts, which can cost hundreds of thousands of dollars in publicity costs, Drake's Toronto ice installation was relatively inexpensive while generating massive earned media, experts say.

40 minutes ago·Waterloo, Canada

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NOS

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Toronto Fire Department Busy with Drake's 'Life-Threatening' Ice Stunt

People wanted to melt a mysterious iceberg in the middle of Toronto faster using pickaxes, sledgehammers, and flammable substances. The city then intervened.

3 hours ago·Netherlands (Kingdom of the)

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BBC News

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Fire crews thaw rapper Drake’s giant ice installation in Toronto

Officials say the frozen blocks are being melted due to "dangerous and unsafe activities" after they were set up to promote the singer's album.

9 hours ago·United Kingdom

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CBC News

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'Disappointing' to see Drake ice sculpture being hosed down, melted: structure designer

Toronto fire crews hosed down and tried to melt a massive formation of ice blocks installed by Drake to promote his upcoming album.

15 hours ago·Canada

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thealbertan.com

+2 Reposted by 2 other sources

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Drake fans continue to visit 'Iceman' structure as it's melted down by Toronto fire

TORONTO — Fans continued to gather around Drake's now-crumbling tower of ice blocks on Wednesday as Toronto firefighters attempted to melt it down due to individuals taking flames to the frozen structure.

16 hours ago

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