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Dragons Den star steps in to rescue homeware company with 93 UK stores
Theo Paphitis assumes interim CEO role to stabilize Robert Dyas after 5% sales decline and £3.4 million EBITDA loss; e-commerce grew 11.8%, dropshipping up 22.4%, company said.
- This month, Theo Paphitis, owner of Theo Paphitis Retail Group, has taken the interim CEO role at Robert Dyas, saying 'Robert Dyas has had a more testing time and at the end of last summer I increased my direct involvement in the brand'.
- Facing weaker trading, the company reports a 5 per cent sales drop in the year to March 2025 and an EBITDA loss of £3.4million, citing lower footfall and unseasonal weather.
- Digital metrics reveal e-commerce growth of 11.8% and dropshipping growth of 22.4%, with click-and-collect improvements and more joint stores with Ryman described as 'green shoots'.
- The company plans to rely on the MyDyas loyalty programme , which makes up 25 per cent of store transactions, while Paphitis will use digital strategy to drive customers back to stores.
- Known for his TV profile, Theo Paphitis owns Boux Avenue, Ryman and London Graphic Centre within Theo Paphitis Retail Group and has taken operational roles after featuring on Dragons' Den.
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