US EditionDr Pepper just passed Pepsi as the second biggest soda brand
- Dr Pepper surpassed Pepsi as the second-largest soda brand in the US in 2023, according to Beverage Digest.
- Dr Pepper and Pepsi both held 8.3% market share, with Dr Pepper slightly leading.
- The Wall Street Journal attributed Dr Pepper's success to marketing investments, unique flavors, and wider distribution.
14 Articles
14 Articles
Dr Pepper climbs into tie for 2nd in U.S. soda rankings, report says
The Texas-founded brand, which dates back to 1885, has gradually increased market share over the last 20 years, growing from the 5.5% range in the early 2000s to its current standing, surpassing Diet Coke and Sprite to tie with Pepsi..
Dr Pepper just passed Pepsi as the second biggest soda brand
By Danielle Wiener-Bronner, CNN New York (CNN) — Coke is still the top soda in America. But the runner up spot, long held by Pepsi, now belongs to Dr Pepper. After years of slowly gaining market share, Dr Pepper inched ahead of Pepsi as the number two soda brand in the country in 2023, according to market share data from Beverage Digest, a trade publication. Coke is the leader by a comfortable margin. Last year, it captured 19.2% of the soda mar…
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