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DOVE DEEPENS COMMITMENT TO MUSIC CULTURE WITH THE RETURN OF FAN-FIRST HOT SEATS PLATFORM AND ANNOUNCES OFFICIAL RECORDING ACADEMY® PARTNERSHIP FOR THE 2026 GRAMMY AWARDS®

On Jan. 9, 2026, Dove Whole Body Deo opens a 72-hour hotline at 12:01 a.m. ET via 1-855-DOVE-WBD for Hot Seats: Grammy Edition, awarding three winners seats at the 2026 Grammy Awards.
The brand is using the Grammy partnership to run Hot Seats in official partnership with the Recording Academy, linking it to Dove Whole Body Deo and the Let Your Body Body campaign.
Callers dial 1-855-DOVE-WBD to enter, hear a Y2K-era NOW franchise voice prompt, and record a message with contact details that serves as the official entry.
The Grammy Awards will return on Feb. 1, 2026 to Crypto.com Arena, Los Angeles, broadcasting on CBS and Paramount+ where Dove will air a Let Your Body Body commercial.
Kevin Tolson said, `Fan engagement is the ultimate cultural currency, and Hot Seats proved it in year one.` Dove plans to scale Hot Seats across 2026 to increase fan access to major music moments.

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DOVE DEEPENS COMMITMENT TO MUSIC CULTURE WITH THE RETURN OF FAN-FIRST HOT SEATS PLATFORM AND ANNOUNCES OFFICIAL RECORDING ACADEMY® PARTNERSHIP FOR THE 2026 GRAMMY AWARDS®

Dove Whole Body Deo brings all-over confidence to music's hottest moments with opportunities for fans to access events and concerts throughout the year

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