Doug Parker Gives An Airline Pricing Masterclass — And Accidentally Exposes How American Went Wrong On His Watch

Doug Parker Gives An Airline Pricing Masterclass — And Accidentally Exposes How American Went Wrong On His Watch

Former American Airlines CEO Doug Parker uses an Airlines Confidential “101 class” on revenue management to explain how airlines really make money — and, in the process, shows why American’s own cost-and-density strategy, Spirit/Frontier obsession, and mishandled Basic Economy put it on the wrong side of the industry’s premium pivot. Continue reading Doug Parker Gives An Airline Pricing Masterclass — And Accidentally Exposes How American Went Wr…