DoubleVerify/YouGov Study Finds Fewer Than Half of UK Consumers Can Identify AI-Generated Content Online

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DoubleVerify/YouGov Study Finds Fewer Than Half of UK Consumers Can Identify AI-Generated Content Online

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, released new research, conducted in partnership with YouGov, examining how consumers perceive AI-generated content and its impact on trust online. The findings reveal a [...] The post DoubleVerify/YouGov Study Finds Fewer Than Half of UK Consumers Can Identify AI-Generated Content Online appeared first on ExchangeWire.com.