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Doritos and Cheetos dial back the bright orange in new versions without artificial ingredients

On Thursday, PepsiCo announced Simply NKD Doritos and Cheetos made without artificial dyes or flavors, available for pre-order now and hitting stores on Dec. 1.
Amid pressure from federal regulators, PepsiCo offered dye-free options as U.S. Health Secretary Robert F. Kennedy Jr. urges phasing out synthetic dyes next year, while Texas and other states impose artificial-ingredient rules amid parental concerns.
The new snacks arrive in four flavors: Doritos Simply NKD Nacho Cheese and Cool Ranch, and Cheetos Simply NKD Puffs and Flamin' Hot; images show a pale yellow color, and R&D teams completed reformulation in eight weeks removing additives like disodium inosinate and disodium guanylate.
PepsiCo emphasized Simply NKD is an additive option while originals stay on shelves, with original Doritos and Cheetos remaining available at the same price.
Around 40% of PepsiCo's U.S. products contain synthetic dyes, and with peers like Kraft Heinz and General Mills making similar pledges, the move reflects a broader industry shift.

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