Doritos and Cheetos dial back the bright orange in new versions without artificial ingredients
- On Thursday, PepsiCo announced Simply NKD Doritos and Cheetos made without artificial dyes or flavors, available for pre-order now and hitting stores on Dec. 1.
- Amid pressure from federal regulators, PepsiCo offered dye-free options as U.S. Health Secretary Robert F. Kennedy Jr. urges phasing out synthetic dyes next year, while Texas and other states impose artificial-ingredient rules amid parental concerns.
- The new snacks arrive in four flavors: Doritos Simply NKD Nacho Cheese and Cool Ranch, and Cheetos Simply NKD Puffs and Flamin' Hot; images show a pale yellow color, and R&D teams completed reformulation in eight weeks removing additives like disodium inosinate and disodium guanylate.
- PepsiCo emphasized Simply NKD is an additive option while originals stay on shelves, with original Doritos and Cheetos remaining available at the same price.
- Around 40% of PepsiCo's U.S. products contain synthetic dyes, and with peers like Kraft Heinz and General Mills making similar pledges, the move reflects a broader industry shift.
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MAHA picks up win as PepsiCo removes food dyes
The “Make America Healthy Again” movement has gained traction as popular food companies such as PepsiCo debut new products that do not use artificial colors and flavors. Department of Health and Human Services Secretary Robert F. Kennedy Jr. released a plan in April that pledged to eliminate petroleum-based synthetic dyes, including Red 3, Red 40, Green 3, Blue 1, Blue 2, Yellow 5, and Yellow 6, from the nation’s food supply by 2027-2028. “No c…
Those New Doritos, Cheetos Are a Lot Less Orange
Doritos and Cheetos are getting a makeover. PepsiCo said on Thursday it's launching toned-down versions of its bright orange snacks that won't have any artificial colors or flavors. Doritos and Cheetos Simply NKD will hit store shelves on Dec. 1, reports the AP . It's part of a broader shift underway...
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