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Doritos and Cheetos dial back the bright orange in new versions without artificial ingredients

  • On Thursday, PepsiCo announced Simply NKD Doritos and Cheetos made without artificial dyes or flavors, available for pre-order now and hitting stores on Dec. 1.
  • Amid pressure from federal regulators, PepsiCo offered dye-free options as U.S. Health Secretary Robert F. Kennedy Jr. urges phasing out synthetic dyes next year, while Texas and other states impose artificial-ingredient rules amid parental concerns.
  • The new snacks arrive in four flavors: Doritos Simply NKD Nacho Cheese and Cool Ranch, and Cheetos Simply NKD Puffs and Flamin' Hot; images show a pale yellow color, and R&D teams completed reformulation in eight weeks removing additives like disodium inosinate and disodium guanylate.
  • PepsiCo emphasized Simply NKD is an additive option while originals stay on shelves, with original Doritos and Cheetos remaining available at the same price.
  • Around 40% of PepsiCo's U.S. products contain synthetic dyes, and with peers like Kraft Heinz and General Mills making similar pledges, the move reflects a broader industry shift.
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Doritos, Cheetos Dial Back the Bright Orange

·Washington, United States
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Doritos and Cheetos dial back the bright orange in new versions without artificial ingredients

Doritos and Cheetos are getting a makeover. PepsiCo said on Thursday that it’s launching toned-down versions of its bright orange snacks that won't have any artificial colors or flavors.

·United States
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thedieline.com broke the news in on Wednesday, November 12, 2025.
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