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Dopamine sites sell nothing, and people cannot get enough

Creators say the sites tap anticipatory pleasure and community, with one fake smoke-break page drawing about 150,000 visitors a month.

Products that don’t exist. Meal deliveries that will never make it to the front door. Smoke breaks lacking the most important ingredient.

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Dopamine sites have become popular around the world. These services, simulating online purchases and deliveries of food, offer users all the way from choice of goods to tracking orders, without paying or receiving anything. Their task is to release a "hormon of happiness" – dopamine – a substance that controls the reward system in the brain and makes people feel happy about achieving goals. Tread was born in South Korea in the spring, writing Ne…

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West Hawaii Today broke the news on Sunday, September 13, 2026.
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