Sydney Sweeney Under Fire From Athletes over Nude Sports-Prediction Ad
Female athletes say the campaign sexualizes women’s sport, as it drew millions of views and sparked a wave of training-response posts online.
- Actress Sydney Sweeney is facing severe backlash from prominent female athletes over a controversial "Just Sports" commercial for the sports prediction market platform Novig, in which she serves as a strategic partner and equity holder.
- The advertisement features Sweeney appearing mostly nude while mock-playing various sports—using equipment like basketballs, tennis rackets, and footballs to cover herself—which critics argue objectifies women and reduces female sports to the male gaze.
- Four-Time Olympic gold medalist swimmer Ariarne Titmus denounced the ad as "infuriating" and a "kick in the face to every woman who has dedicated her life to perfecting her craft," while world champion boxer Skye Nicolson noted there is a vast difference between looking sexy while playing sports and "using sex to sell 'sport'".
- NCAA champion gymnast Gracie Kramer sparked a viral viral counter-trend among athletes by sharing training montages with the caption, "Idk what Sydney Sweeney was doing, but this is what a woman in sports looks like," which was echoed by British sprinter Amy Hunt and Olympic swimmer Lani Pallister.
- While Sweeney has not issued an official statement, she offered an indirect response on social media by reposting past ESPN The Magazine "Body Issue" covers featuring nude or semi-nude elite athletes like Serena Williams and Ronda Rousey.
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219 Articles
Sydney Sweeney likes to show her body to the public. When shooting for the advertising campaign of a sports betting provider, the US actress now drops all the covers. Some professional athletes don't get that well.
An announcement by a betting company with American actress Sydney Sweeney naked generated outrage among several athletes who denounce the "sexualization" of women's sport. 的Like the g1 on Google and follow the main news of the day The star of the series Euphoria and of the movie "Employee" has appeared since Friday (11) in an announcement of the Novig sports forecast platform, of which she is a shareholder. During the commercial, 58 seconds, the…
[OSEN=Seo Jeong-hwan] Glamour star Sydney Sweeney's nude sports betting advertisement is causing controversy. Recently, Sweeney appeared in an advertisement for a sports betting company with her body covered behind various sports equipment. Since the advertisement was released, it has garnered significant attention on social media. Some female athletes have criticized it as a way of sexualizing women's sports. British track and field representat…
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