The Brief: Right-Wing Influencers Go to War With Each Other and Trump

MAGA media empire collapsing — just in time for the midterms: report

The right-wing media ecosystem that has spent years building up President Donald Trump's image and promoting his causes is now splintering, according to a new report.Many of the most prominent right-wing personalities have seen their platforms shrivel up, according to an analysis by The New York Times published on Friday.Podcaster Benny Johnson has lost millions of YouTube views since Trump's re-election high, while Dan Bongino's livestream audi…

Right-wing influencers are hemorrhaging viewers as party feuds over Trump’s agenda

The audience for pro-Trump content appears to be fizzling out as the right splinters over Israel, the war in Iran and the legacy of Charlie Kirk, a new analysis finds

The midterms are 'happening now' — and MAGA propaganda is losing: analysis

With the midterms so close they’re effectively “happening now,” the “MAGA media machine” that carried President Donald Trump into office is falling apart. According to a new report by the New York Times released Friday, while they were once united in their support for Trump, “right-wing influencers are embroiled in feuds and losing viewers, creating a problem for Republicans in the midterm elections.”“The vote is in November, but the heart of th…

The Brief: Right-Wing Influencers Go to War With Each Other and Trump

The Vibe Shifts Again After the 2024 election, there was quite a bit of focus on the increasingly right-wing ecosystem of podcasts, streaming video and social media clips in which a vast number of Americans were stewing. But a fascinating New York Times analysis published this morning finds that world fraying, with right-wing influencers feuding with one another and audiences declining from early 2025 through today. The article highlights the ro…

Don’t Be Fooled: America Hates These Toxic Right-Wing Gasbags

After the assassination of Charlie Kirk in September, Christian nationalists were expected to unite for their martyr. Indeed, the global right wept. Argentinian President Javier Milei, Israeli Prime Minister Benjamin Netanyahu, former Hungarian P.M. Viktor Orbán, and an Afrikaner lobbying group all sent condolences.Netanyahu called Kirk a “lion-hearted friend of Israel.” Right-wingers variously blamed the “progressive-liberal left” (Milei) and “…