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Domino’s Turned a Money‑Saving Hack for Customers Into a $4.4 Billion Business

Domino's removed deep discounts, losing 10% of price-driven customers but achieving a $40 million net profit and higher franchise profitability, analysts said.

  • On Wednesday, Domino's Pizza Enterprises reported a $40 million net profit for the six months to December 28 across Australia, New Zealand, Asia and Europe.
  • Management last year cut the array of discounts and specials in major markets to improve franchise economics and return the company to greater strength by next June.
  • On Wednesday, Domino's shed about 10% of customers after axing discounts, while franchise profitability rose from $98,600 to $103,000 per store.
  • Shareholders saw the share price slump to $19 and the interim dividend cut to 21.5 cents per share, prompting negative investor reactions.
  • Executives plan to try winning back price-driven customers with margin-safe promotions while pruning stores and cutting ad spend to return the business to greater strength by next June.
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10 Articles

PerthNowPerthNow
+2 Reposted by 2 other sources
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Australia’s biggest pizza franchise has slashed its “crazy” discount deals, posting a $60m turnaround in profits.

·City of Perth, Australia
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Verdict Foodservice broke the news in on Tuesday, February 24, 2026.
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