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Domino’s Pizza Is About to Look — and Sound — a Lot Different | News Channel 3-12

On Oct. 8, Domino's Pizza launched its first brand refresh in 13 years, introducing a bolder logo, brighter colors, new uniforms, redesigned boxes, and a jingle by Shaboozey.
Amid a recent dip in customer attention, Kate Trumbull, Domino's executive vice president and global chief marketing officer, said the refresh refocuses the brand under the Hungry for MORE strategy after expanding delivery with DoorDash and Uber Eats.
Packaging updates include simpler, brighter boxes and black-and-metallic-gold designs for Handmade Pan and Parmesan Stuffed Crust pizzas, while the refresh will appear on dominos.com and the Domino's ordering app over the coming months.
Investor and fan response included Domino's shares rising slightly and 67% of consumers approving the new look, while Domino's fans remain amenable to change.
The company plans to roll out new brand elements through next year, starting in the U.S. and select international markets amid more than 21,500 stores and $19.4 billion in global retail sales.

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