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Tennessee Tourism Economy up 40% Since 2018 as Visitor Spending Hits Record High

Domestic trips rose 11.52% to 247.61 million, while spending climbed 9.4% as more Taiwanese traveled independently and chose day trips.

  • On Monday, the Tourism Administration reported that Taiwanese people aged 12 and older took a record 247.61 million domestic trips in 2025, spending NT$564.3 billion.
  • International visitor numbers also reached 8.57 million in 2025, a 9.12 percent increase, generating US$11.03 billion in total tourism revenue for Taiwan.
  • Travelers are prioritizing entertainment over retail; average daily entertainment spending surged 65 percent compared to pre-pandemic levels, while shopping expenditure dropped 34.4 percent.
  • Despite accounting for only 8.3 percent of international visitors, U.S. travelers generated US$1.70 billion in spending, exceeding Japan's US$1.38 billion.
  • Regional data shows Southern Taiwan surpassed central areas as the second-most visited destination, reflecting growing interest in historical sites and outdoor activities.
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Haberler broke the news on Monday, August 3, 2026.
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