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Dollar Tree’s First National Campaign Takes Place High Up in the Branches
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Dollar Tree’s First National Campaign Takes Place High Up in the Branches
A ginormous, fantastical tree serves as the setting for Dollar Tree's first spots from Tombras. Gee, wonder where they got that idea? Huge leafy branches—big enough to accommodate shopping carts—become aisles filled with products in a pair of adverts directed by Anonymous Content's Autumn de Wilde. There's a retro-Saturday-morning kids' TV vibe at play, like
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