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Dollar General’s $1 Price Point Is Thriving—And It's Adding More Items For The Holidays

Dollar General said 600 Value Valley items rose 16% in comparable sales as it plans to expand the $1 assortment by 40% this year.

Summary by Forbes
The discount retailer’s price points are increasingly attracting shoppers earning above $100,000.

Bias Distribution

  • 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
34% Left

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Forbes broke the news in Jersey City, United States on Thursday, August 27, 2026.
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