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Younger Canadians More Likely to Consider Online Influencer Posts as News
Researchers say 18- to 34-year-olds rate influencer posts as news more often than Canadians over 55, based on a survey of nearly 1,520 respondents.
- Younger Canadians are more likely than older adults to consider posts from influencers and online memes as news content.
- News organizations have traditionally acted as gatekeepers controlling the information available to the public.
- There is currently less news content on major social media platforms compared to 2023.
- Younger Canadians accept different types of content as news compared to traditional journalism.
Insights by Ground AI
18 Articles
18 Articles
The Toronto Star+16 Reposted by 16 other sources
Do online influencer posts count as news? Younger Canadians more likely to say yes
OTTAWA - Younger Canadians are more likely to say posts from influencers and online memes count as news, while the amount of news content on social media has dropped, a
·Toronto, Canada
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Younger Canadians more likely to view influencer posts and memes as news: report
Younger Canadians are more likely to say posts from influencers and online memes count as news, while the amount of news content on social media has dropped, a new report says. "News organizations have long acted as information gatekeepers, determining which information reaches the public," says the report from McGill University’s Centre for Media, Technology and Democracy, released Tuesday. "However, Canadians are now exposed to a wide variety …
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Coverage Details
Total News Sources18
Leaning Left11Leaning Right0Center4Last UpdatedBias Distribution73% Left
Bias Distribution
- 73% of the sources lean Left
73% Left
L 73%
C 27%
Factuality
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