US EditionOne of the World's Biggest Soda Companies Has Unveiled Their New Flavor, Inspired by TikTok
- Coca-Cola launched Sprite + Tea in 2025 as a new beverage combining sparkling soda with black tea, available in the U.S. And Canada through October.
- The product emerged from a viral TikTok trend where consumers steeped tea bags in Sprite, prompting an intern research project and rapid development by Coca-Cola's R&D team.
- Sprite + Tea's marketing campaign includes a 15-second product-focused spot, outdoor and digital creative, and a collaboration with Eastside Golf to connect with diverse consumer cultures.
- Kate Schaufelberger said, "This was an organic, consumer-first insight," while A.P. Chaney noted the TikTok success was a "gut check" confirming they were on the right track.
- The launch reflects Coca-Cola's strategy to innovate by listening to consumers and expand Sprite's portfolio beyond classic soda, aiming to reinforce brand relevance and grow market share.
20 Articles
20 Articles
Sprite's New Flavor Is Oh So Southern
This just might be our new summer beverage of choice.Bloomberg / Contributor/Getty ImagesSoutherners will mix sweet tea with lemonade for an Arnold Palmer or with Kentucky bourbon for hard iced tea. We'll even mix it with sunshine for a pitcher of sun tea (though we've since learned that's not the safest.)And since a squeeze of lemon is pretty much standard in many iced tea recipes, it was only a matter of time before somebody started steeping t…
Coca-Cola Launches Sprite + Tea After Viral TikTok Trend - RetailWire
For a limited time, Sprite drinkers’ tastebuds can experience something new — Sprite + Tea. Available now, Coca-Cola’s new Sprite drink will be in U.S. and Canadian stores until October. Sprite Turns TikTok Trend Into Its Newest Flavor Innovation: Sprite + Tea After extensive brainstorming, a team of intern researchers came up with a satisfying flavor, color, and texture for Sprite + Tea. However, the original idea for the flavor combination sta…
A TikTok Tea Hack Got 17 Million Views — Now It’s the Boldest Sprite Flavor Yet
The classic lemon-lime soda officially entered its tea era.Food & Wine / The Coca-Cola CompanyFrom TikTok’s “For You” page to one of the world’s largest soft drink conglomerates, this beverage combo has captured our attention.Sprite + Tea, a brand-new combination of citrusy soda and classic black tea, is rolling out to national retailers as we speak. Starting today, you can pick up regular and sugar-free versions of the beverage wherever classic…
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