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Diversifying Labels: Anime? Fashion Magazine? Scroll-Style Labels Also Serve as a Way to Communicate the Brewery's Message and Motivate Consumers [Joint Project by Three Southern Kyushu Newspapers: a New Era of Shochu: Evolution ⑤]
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The evolution of shochu goes beyond just the way it's drunk and its flavor. Sakuranosato Shuzo, a brewery in Nichinan City, Miyazaki Prefecture, has been contracted to produce "EMO," a sweet potato shochu, since fiscal 2021. The label's diversification is a testament to this. The illustrations, featuring women resembling anime protagonists or fashion magazine covers, have been a hit, and sales have been increasing year by year.
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