Distinguish a good cost from a bad investment: learning from French SMEs

In an SME, the boundary between justified expenditure and poorly calibrated investment is not always legible at first glance. Committal decisions are taken every month without their effects being really measured. At the same time, expenses considered secondary sometimes trigger unexpected gains. The difference is rarely based on the amount but on the real, observable and lasting utility of the purchase act. Do not confuse immediate visibility wi…