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LIV Golf Sued by Long Island Vodka Distillery over Trademark
Long Island Vodka claims LIV Golf's use of 'LIV' on alcohol and apparel causes consumer confusion and sales decline, seeking damages and a stop to the trademark use.
- On Monday, Baiting Hollow-based Long Island Spirits sued the Saudi Arabia-backed LIV Golf in Central Islip federal court, alleging "blatant trademark infringement" through the tour's sale of LIV-branded alcohol and apparel.
- Long Island Spirits registered its "LIV" trademark in 2007 for flagship vodka and apparel, building a portfolio including "LiV Standard Vodka made from Long Island corn, LiV Gin, multiple craft whiskeys, and LiV Canned Cocktails."
- Attorney Christman Rice stated the tour's expansion into alcohol, particularly the "LiV Clubhouse Cooler," has intensified infringement, causing "wide-spread confusion amongst consumers, distributors and others across the country."
- The distillery seeks compensatory and punitive damages plus an injunction to stop LIV Golf from using "LIV" for alcohol and apparel sales. LIV Golf did not immediately respond to requests for comment on Wednesday.
- This legal action joins previous trademark disputes involving Adidas and the owner of a Miami Beach nightclub over LIV Golf's brand use. Critics often characterize the Saudi-financed tour as a means to divert attention from human rights concerns.
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12 Articles
12 Articles
LIV Golf sued by Long Island distillery over alleged trademark infringement
A Long Island distillery is taking Saudi-backed LIV Golf to court, alleging that the league’s use of “LIV” for branded apparel and alcoholic beverages is infringing on the spirit maker’s registered trademark.
·New York, United States
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Coverage Details
Total News Sources12
Leaning Left1Leaning Right5Center5Last UpdatedBias Distribution46% Center, 45% Right
Bias Distribution
- 46% of the sources are Center, 45% of the sources lean Right
46% Center
C 46%
R 45%
Factuality
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