Disney Wants Up to $12 Million for Super Bowl Commercials, Even With Big Game Ads Sold Out

Disney Wants Up to $12 Million for Super Bowl Commercials, Even With Big Game Ads Sold Out

Disney is attempting a feat of magic that might vex even talented sorcerers like its own Maleficient or Dr. Strange. After clashing with advertisers earlier this year when the company pressed for $10 million for a single 30-second Super Bowl commercial, Disney is trying again — even though it declared in July that all commercial […]

Disney Is Lining Up Potential Super Bowl Advertisers Despite Selling Out Inventory

As ESPN prepares to air Super Bowl LXI, the network is poised to reach a major milestone. With the NFL’s biggest game coming to ESPN for the first time, the championship is already shaping...

Disney Wants Up To $12 Million For Super Bowl Spots, Even With Big Game Ads Sold Out

After clashing with advertisers earlier this year when the company pressed for $10 million for a single 30-second Super Bowl commercial, Disney is trying again — even though it declared in July that all commercial inventory in the big game was sold out.

Sources: despite saying in July that its 2027 Super Bowl ad inventory is sold out, Disney is seeking $10M-$12M per 30-second spot plus matching ad commitments (Brian Steinberg/Variety)

Brian Steinberg / Variety: Sources: despite saying in July that its 2027 Super Bowl ad inventory is sold out, Disney is seeking $10M-$12M per 30-second spot plus matching ad commitments  —  Disney is attempting a feat of magic that might vex even talented sorcerers like its own Maleficient or Dr. Strange.