Disney Magic to Counter Childhood Fears During MRI Scans

Disney and Philips bring together beloved storytelling and innovative technology to support kids undergoing MRI exams

May 28, 2026

Disney Magic to Counter Childhood Fears During MRI Scans

Mickey and Minnie Mouse, Buzz and Woody, Marvel superheroes and ‘Star Wars’ favorites are being incorporated into Philips Ambient Experience at medical facilities in 87 countries worldwide.

Philips partners with Disney to incorporate iconic characters in MRI exams

The Amsterdam-based imaging manufacturer said it will utilize beloved animated characters and stories as part of the Philips Ambient Experience.

Disney brings its magic and storytelling to help calm children undergoing MRI scans in hospital

Calderdale Royal Hospital has become one of the first NHS sites to introduce Disney-themed MRI scanners designed to help make scans less frightening for children. Around 200,000 children in the UK undergo MRI scans each year, with many struggling to stay still or finding the experience distressing. The state-of-the-art scanners use lighting, sound and integrated Disney characters to transform the MRI environment into a more immersive, calming an…

Q&A: Philips CMO on the tech giant's partnership with Disney

Dr. Atul Gupta, Philips' chief medical officer of diagnosis and treatment, sat down with MobiHealthNews to discuss the company's announcement on Thursday that it has partnered with Disney to create an ambient experience for children undergoing an MRI.MobiHealthNews: Can you tell our readers about the collaboration?