Discount Sign Caught During Inspection: Store Receives Huge Fine - Sözcü Newspaper
5 Articles
5 Articles
A chain store that attracted consumers with huge discount posters displayed in its branches was found, through official inspection, to be failing to deliver the promised price advantage. The Advertising Board halted the misleading advertisements and imposed an administrative fine on the company.
The Ministry of Trade's Advertising Board has decided to impose an administrative fine of 1,083,706 TL on a company and to stop the misleading advertisements published on an online shopping platform using phrases such as "lowest price in 14 days" and "80% discount in the cart".
The Ministry of Trade's Advertising Board found the advertisements on an online shopping platform—"Lowest price in 14 days" and "80% discount in the cart"—to be misleading. The Board decided to impose an administrative fine of 1,083,706 TL on the company and to stop the advertisements.
The Ministry of Trade continues its inspections of misleading discount advertisements used in online shopping. Following the determination that the phrases "lowest price in 14 days" and "80% discount in the cart" used on a shopping platform did not reflect the truth, the company in question was fined 1,083,706 TL.
The Ministry of Trade's Advertising Board imposed an administrative fine of 1,083,706 TL on a company for misleading advertisements using false claims such as "%80 Discount" and "Lowest Price in the Last 14 Days." The company's advertisements were also ordered to be stopped.
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