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Dirty soda started as a nickname, and now every soda brand wants in
Dirty soda began as a nickname from regular customers for their favorite order at a small Utah drive-thru called Swig, opened in 2010 in St. George, Utah, where an early drink mixed coconut syrup with Dr Pepper.
Swig claims credit for the name 'dirty soda,' though several other Utah soda shops contest the origin of the trend.
In April 2023, PepsiCo launched Dirty Mountain Dew nationwide, mixing the classic soda with a creamy finish inspired by the dirty soda trend.
Major soda brands joined the trend in 2023, with PepsiCo launching Dirty Mountain Dew and Dr Pepper reintroducing its Creamy Coconut flavor, both inspired by the customized soda culture.