DirecTV partners with Learfield for in-game marketing during college football

DirecTV partners with Learfield for in-game marketing during college football

(Stock image via Pexels, Graphic by The Desk) DirecTV has reached a multi-year agreement with six major university athletic programs ahead of the 2025 college football season, the company announced this week. The partnership, brokered with media and technology firm Learfield, brings together Duke University, The Ohio State University, the University of North Carolina at Chapel Hill, the University of Oregon, the United States Military Academy at…