Dior: UK sales slashed despite demand for watches and jewellery

Christian Dior UK sales fall despite demand for watches and jewellery

The luxury fashion brand's London-based division has seen its revenue and pre-tax profit decline, despite an uptick in demand for its watches and jewellery.

Dior: UK sales slashed despite demand for watches and jewellery

Sales and profit at the UK arm of Christian Dior have been slashed despite the uptick in demand for the luxury fashion brand’s watches and jewellery. The London-based division’s revenue fell from £32.4m to £280m in the year while its pre-tax profit was also cut from £46.6m to £27.6m over the same period. Its latest pre-tax profit figure also compares to the £60m it achieved in 2022. New accounts filed with Companies House also show the average n…