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Digital threads: How business journalists can verify company supply chains

Summary by The Reynolds Center
Can you imagine buying jeans that come with their own travel documents? Target has introduced a system to enhance product traceability for reuse and repair by embedding Digital Product Passports (DPPs) into 35 million items from its Universal Thread apparel line. These QR codes, printed on tags near the brand label, allow consumers to access details about materials, manufacturing, care instructions, and options for resale or recycling. The initi…
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The Reynolds Center broke the news in on Wednesday, May 28, 2025.
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