Data: Consumer media usage grew 2.4% in 2024

Media Usage Rises In 2024, But PQ Says ‘Peak Media’ Has Been Reached.

Global media usage rose 2.4% in 2024 to 57.2 hours per week, driven by an 8.8% surge in digital consumption. PQ Media’s annual outlook shows gains across all demographics as Gen Alpha led growth, while Baby Boomers still consume the…

Data: Consumer media usage grew 2.4% in 2024

Global consumer media usage, including digital and traditional media channels, increased 2.4 per cent in 2024 to an average of 57.2 hours per week, following a sharp deceleration in time spent with media growth in 2023, according to a new market intelligence report from media econometrics specialist PQ Media. Growth in consumer media usage, including […]

Digital, Linear Media Use Rises In 2024 | Radio & Television Business Report

Global consumer media usage, including all digital and traditional media channels, increased 2.4% in 2024 to an average of 57.2 hours per week, following a sharp deceleration in time spent with media growth in 2023. That’s according to new findings in a just-released report from PQ Media. Please Login to view this premium content. (Not a member? Join Today!)