Google Rolls Out Offerwall to Support Publisher Revenue Beyond Ads

More Publishers Embrace Google Ad Manager Through MCM Partners Amid Shift in Monetization Strategies - Journal of Cyber Policy

LONGBOAT KEY LN, FL, UNITED STATES, June 30, 2025 /EINPresswire.com/ — In response to growing demands for streamlined monetization and scalable ad solutions, an increasing number of publishers are now adopting Google Ad Manager via trusted MCM (Multiple Customer Management) partners. This trend reflects a notable transformation in how small and mid-sized digital publishers access and utilize Google’s premium advertising ecosystem, particularly G…

Google rolls out offerwall to support publisher revenue beyond ads

Google has officially launched Offerwall, a new feature within Google Ad Manager that allows publishers to monetise their content through multiple access options beyond traditional advertising. Offerwall enables publishers to offer site visitors various ways to access content, including micropayments, completing surveys, watching ads, and signing up for newsletters. Publishers can also customise the tool by adding their own options, such as news…

Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop [...] The post Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics appeared first on ExchangeWire.com.