BMW Sneaked Out A New Badge And Almost Nobody Noticed

BMW has quietly updated its iconic logo

The BMW iX3 electric crossover debuts the brand’s refreshed emblem.

BMW Sneaked Out A New Badge And Almost Nobody Noticed

BMW has debuted an updated version of its famous propeller badge. The simpler, more modern badge loses one of the old chrome rings. We got a look at the revised roundel on the new iX3 at the Munich show. BMW’s electric iX3 debut at the Munich Motor Show introduced us to the brand’s Neue Klasse design language. But with so much attention being paid to the grille and headlight treatment that cleverly riffs on past model’s faces from the 1960s thro…

2026 BMW iX3 Debuts in Space Silver and Ocean Wave Blue at Munich Showcase

BMW chose one of Munich’s most prestigious backdrops to showcase its first Neue Klasse production model. Max-Joseph Platz, home to the Bavarian State Opera, was transformed into an open-air stage where the new 2026 BMW iX3 50 xDrive took center stage. The installation, part of BMW’s “Open Space,” was designed with some help from Designworks as well and merged historic architecture with futuristic automotive design. Under the changing light and w…