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Dia Mirza's Diwali video row explained: Why BMC deleted Bollywood actress' pollution-free video

  • On Sunday, the Brihanmumbai Municipal Corporation removed a Diwali campaign video featuring actor Dia Mirza from its social media platforms following objections from Mumbai BJP Chief Ameet Satam.
  • Satam criticized the campaign in a post on X, stating the city does not need "lessons on how to celebrate Diwali" from Mirza, asserting that traditions remain deeply rooted in local culture.
  • In the removed clip, Mirza urged citizens to adhere to the Bombay High Court's ruling, which bans bursting firecrackers on public streets, lanes, and footpaths to mitigate noise and air pollution.
  • While Mirza's video was deleted, campaign content featuring actors Madhuri Dixit and Nishigandha Wad, along with cricketer Ajinkya Rahane, remains active on the BMC's official Instagram and X accounts.
  • BJP MLC Shrikant Bharatiya also urged Mirza to "introspect" regarding practices within her own community, emphasizing that Hindus have been mindful of environmental concerns for centuries during festive celebrations.
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Dia Mirza's appeal for a pollution-free Diwali in Mumbai sparked a political controversy. Following protests from BJP leader Amit Satam, the BMC removed the video. Several other politicians also attacked her. Learn the full story.

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The Free Press Journal broke the news in Mumbai, India on Monday, November 2, 2026.
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