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Deutsche Telekom outbids rivals to land 2026 World Cup broadcast rights in Germany - Inside World Football

In May 2025, Deutsche Telekom secured exclusive German broadcast rights for all 104 matches of the 2026 FIFA World Cup, held in the US, Mexico, and Canada.
FIFA launched the tender late in January 2025 due to Bundesliga rights reallocation, and Telekom outbid public broadcasters ARD and ZDF who had sublicensed Qatar 2022 rights before.
The 2026 tournament will be the largest World Cup with 48 teams, 104 games across six weeks and three time zones, all airing live on Telekom’s MagentaTV platform.
Telekom’s deal covers 272 matches in total, marking the biggest FIFA rights agreement in German TV history, with the company open to sublicensing under free-to-air laws.
This acquisition builds on Telekom’s recent major sports rights and signals their intent to grow their sports portfolio while managing broadcast logistics and legal obligations.

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Deutschlandfunk

Center

Licensing - Telekom Buys Media Rights for Men's and Women's World Cups

Deutsche Telekom has confirmed that it has acquired all the live media rights for the World Cup in the coming year and other tournaments. The Bonn telecommunications company announced the agreement together with the world association FIFA in Berlin.

11 hours ago·Germany

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Sueddeutsche Zeitung

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Telekom Acquires World Cup Rights for 2026 and Other Tournaments

Deutsche Telekom acquires the broadcasting rights at the World Cup 2026 and other tournaments. With 272 live broadcasts, Telekom plans to strengthen its internet offering and position itself in competition with streaming providers.

11 hours ago·Munich, Germany

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Tagesschau

Center

Telekom Acquires TV Rights for Men and Women's Football World Cup

Telekom has been awarded the broadcasting rights of the upcoming World Cups: MagentaTV has secured all the games of men 2026 and women 2027. The matches of the DFB-Elf are shown free of charge.

11 hours ago·Hamburg, Germany

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n-tv.de

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German Games Free to Receive: FIFA Sells TV Rights for Football World Cup to Telekom

If you want to see all 104 games of the XXL football World Cup 2026, you must become a customer of Telekom. The company secured the TV rights at the tournament for its payment offer. However, the games of the German team will be free to receive.

15 hours ago

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Zeit Online

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Football: Telekom Buys Transmission Rights for Women's and Men's World Cups

Telekom has secured the live rights for the World Cup in the USA, Mexico and Canada. The German Games must be shown to the Group free of charge.

15 hours ago·Germany

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ga.de

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saarbruecker-zeitung.de

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Football: TV Deal: Telekom Buys Rights for Men's and Women's World Cups

Telekom has acquired an extensive TV rights package from FIFA, including the broadcasts of the Men's World Cup 2026 and the Women's World Cup 2027, as the company announced.

16 hours ago

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