Design Boss Behind Controversial Jaguar Rebrand Has Reportedly Been Fired

Report: Jaguar Land Rover Design Chief 'Terminated' After Brand's 'Woke' Reinvention

Jaguar Land Rover's Chief Creative Officer, who was the main voice behind the brand's 2024 "reinvention," has reportedly been fired.

Design Boss Behind Controversial Jaguar Rebrand Has Reportedly Been Fired

Gerry McGovern, Chief Creative Officer at JLR largely responsible for Jaguar's rebrand, has been let go from the company according to reports.

Jaguar Land Rover's design chief behind 'woke' electric car overhaul 'axed from company'

Reports suggest that the design chief of Jaguar Land Rover, who was instrumental in the recent overhaul of the brand, is no longer with the manufacturer.Gerry McGovern, Jaguar Land Rover's Chief Creative Officer and member of the Board of Directors, is reportedly gone from the company.Autocar claims that the Chief Creative Officer was "terminated with immediate effect" earlier this week.Professor McGovern OBE is described by JLR as being respons…

Jaguar Land Rover has reportedly fired design boss Gerry McGovern

Interesting. Unconfirmed reports suggest McGovern was escorted from the building by security officers. We can but hope Jaguar will return to designing and making cars that will appeal to men. In the meantime we can enjoy, from 13 months ago, Exclusive Look: The Pitch Meeting for Jaguar’s New Woke Ad (video, 1:54). —————————- If you’d like email notifications of our new blog pieces, please enter your email address in the box near the top of the r…

Jaguar Dumps Its Design Chief As Company Rethinks Risky EV Plans

Jaguar just signaled a major shift in its entire EV reboot after firing Gerry McGovern, the creative force behind modern Land Rover and a loud defender of Jaguar’s high-price, low-volume electric future. And it’s happening at the exact moment the company has been rethinking the most ambitious gamble in its history: the total reinvention of [...]

JLR has reportedly fired design boss Gerry McGovern, the man behind the Type 00

Jaguar Land Rover stalwart has apparently been shown the door