Desert Rodeo in Thermal spurs economic boost for local businesses

Desert Rodeo in Thermal spurs economic boost for local businesses

THERMAL, Calif. (KESQ) — While Stagecoach draws massive crowds each year, it’s not the only Western-themed attraction bringing visitors to the Coachella Valley this weekend. The Desert Rodeo in Thermal is also underway, attracting large audiences and delivering a significant boost to the local economy. Event organizers expect strong turnout as visitors gather to enjoy rodeo competitions, live music, food, and shopping. But the impact stretches f…