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Derby's First Taco Bell Attracts Long Queue of Customers as It Opens Doors
The limited-time lineup adds Tajín seasoning to three menu items, including a taco, a Cheesy Gordita Crunch and a pineapple-strawberry Freeze.
On Thursday, August 13, Taco Bell launched a nationwide menu infused with Tajin seasoning. The limited-time lineup features the Tajin Taco, Tajin Cheesy Gordita Crunch, and Tajin Pineapple Strawberry Freeze.
Latin superstar Peso Pluma endorsed the collaboration after taste-testing offerings at Taco Bell's Test Kitchen. The partnership unites both brands' fans through bold, unexpected flavors rooted in shared culinary passion.
The Tajin Taco costs $2.99, while the Tajin Cheesy Gordita Crunch sells for $5.99. Both items incorporate 100% natural chiles, lime, and sea salt from Tajin Clásico seasoning.
Taco Bell will release 400 limited-edition bag charm sets exclusively through Tuesday Drops on August 18 at 2 p.m. PT. Each set includes a Tajin bottle and heart charm featuring Peso Pluma's logo.
Chief Marketing Officer Luis Restrepo, North America at Taco Bell, said the partnership brings "our brands' worlds together in a way that's exciting, unexpected and rooted in what fans already love." Taco Bell serves millions of customers weekly across nearly 10,000 restaurants in more than 40 countries.