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Dentsu Thailand and Honda address shared helmet hygiene with 'Inner Cap' initiative
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Dentsu Thailand and Honda address shared helmet hygiene with 'Inner Cap' initiative
Road safety campaigns for motorcyclists have largely been built around the rider. Honda and Dentsu Thailand looked at the other seat, with the Honda Inner Cap, a campaign directing its attention at passengers, and at the specific reason so many of them choose to ride without a helmet.
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