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Democrats recruit popular content creators in new strategy to win back Latino voters
The RUIDO network offers stipends and travel support to Houston-area creators aiming to engage Latino voters after a 2024 shift toward Republicans.
- Launching a pilot called RUIDO, the Congressional Hispanic Caucus political arm is recruiting nine Houston influencers as early voting begins for Texas' March 3 primary.
- Faced with Latino voters who shifted in 2024, Rep. Linda Sanchez said Democrats now use online influencers, matching GOP efforts with streamers and podcasters, after the election's wake-up call.
- The program offers stipends to creators to cover campaign travel and coordination, with Houston-area content creators having followings from a few thousand to around 100,000 while Carlos Eduardo Espina, progressive political influencer, has more than 14 million followers.
- Planners aim to scale the network but have not decided timing or locations, as Hispanic Caucus PAC leaders remain uncertain about broader investments.
- Both major parties now supplement traditional campaigning with online content creators, and Carlos Castillo, a Houston influencer, said 'People are going to act more when they hear from a family member, when they hear from a friend,' emphasizing authenticity and peer influence.
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28 Articles
28 Articles
An evening rally to boost Democratic participation in the rapidly approaching primaries in Texas was attended by many of the political stars of the state party, but it was someone who won’t be on the ballot who attracted the most attention. Carlos Eduardo Espina, a progressive political influencer who has more than 14 million followers in TikTok, mingled with legislators and took selfies with attendees, who enthusiastically posted them online. T…
·Washington, United States
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Democrats recruit popular Houston content creators in new strategy to win back Latino voters
Democrats are seeking to build a network of local influencers and social media superstars to better engage Latino voters in Texas after many of them gravitated toward Republicans two years ago.
·Houston, United States
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Coverage Details
Total News Sources28
Leaning Left5Leaning Right5Center15Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
L 20%
C 60%
R 20%
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