US EditionDemocrats Consider $20M Ad Sweep Targeting Young Men
- The Democratic Party has launched a $20 million project called SAM to reconnect with working-class American men after the 2024 election losses.
- This effort responds to decades of alienation and a decisive rightward shift by younger, working-class male voters who helped reelect Donald Trump.
- SAM aims to study the language, culture, and online habits of American men, including placing ads in male-dominated spaces like video games.
- Democratic pollster Zac McCrary acknowledged that Democrats have damaged their trustworthiness by appearing out of touch on cultural matters, while strategist Anat Shenker-Osorio emphasized that voters want their representatives to genuinely defend their interests or at least make a sincere effort.
- The party hopes SAM will help overcome male disengagement, rebuild its coalition, and address cultural disconnects that risk long-term damage before 2026 elections.
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Republicans mock Democrats for $20 million ‘Speaking with American Men’ study
Republicans are mocking Democrats for a proposed post-election project aimed at improving how the party and its candidates communicate with men, one that could cost $20 million. The “Speaking with American Men: A Strategic Plan” proposal promises to invest in…
·Colorado Springs, United States
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Dems drop $20M on bizarre 'American men' strategy plan study in effort to dig out of 2024 political hole
The "Speaking with American Men" study will specifically examine young male voters, how the Democratic Party can connect with the demographic and has advised rolling out pro-Democrat ads in video games.
·New York, United States
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Bizpac ReviewReposted by 
American Wire News
American Wire NewsDems gather at luxury hotels, hatch $20M plan on how to talk to men
·West Palm Beach, United States
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Total News Sources21
Leaning Left2Leaning Right12Center1Last UpdatedBias Distribution80% Right
Bias Distribution
- 80% of the sources lean Right
80% Right
13%
R 80%
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