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Demna’s First Collection for Gucci Is Already Available to Shop Online

Summary by ELLE
Demna’s first collection for Gucci, Primavera, is currently available to shop online, just a week after its runway debut in Milan. Here, shop the best pieces.

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ELLEELLE
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Demna’s First Collection for Gucci Is Already Available to Shop Online

Demna’s first collection for Gucci, Primavera, is currently available to shop online, just a week after its runway debut in Milan. Here, shop the best pieces.

·United States
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EsquireEsquire
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You Can Already Shop Demna's First Collection for Gucci

Just a week after its Milan show, Gucci's Primavera collection is available to shop online. This is Demna's first collection as creative director for Gucci.

·United States
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Esquire broke the news in United States on Friday, March 6, 2026.
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