Demna Revisits Gucci's Most Iconic Chapters For Pre-Fall 2026

Demna Revisits Gucci's Most Iconic Chapters For Pre-Fall 2026

Gucci Pre-Fall 2026 / All images: supplied For Demna‘s second collection since being appointed creative director, Gucci’s Pre-Fall outing arrives not as a traditional show, but as a clever piece of fashion storytelling: a lookbook shot by the designer, presented as imagery from a runway that “never happened”. Generation Gucci, as it’s titled, is less a seasonal drop than a study in the House’s visual memory and layered legacy. “Generation Gucci …