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Kate Moss Closes Demna's First Gucci Show in a Plunging Gown and Branded Thong

Demna’s debut Gucci runway show at Milan Fashion Week drew from Renaissance art and ʼ90s fashion, featuring prominent logos and supermodel Kate Moss in a standout look.

  • Demna, Gucci's creative director, staged his official runway debut at Milan Fashion Week, streamed on Gucci's YouTube, as he framed Gucci as a cultural project.
  • Inspired by Botticelli, Demna visited the Uffizi in Florence and saw `Primavera` and `The Birth of Venus`, which influenced the Flora motif in his collection.
  • He opened with a skintight white minidress revealing leg tattoos, mixing late-ʼ90s styling and Tom Ford-era references with slick suiting and low-rise trousers.
  • Major model moments included Emily Ratajkowski, Gabbriette, Vivian Wilson, and Kate Moss, supermodel, who closed in a sequined gown; Alessandro Michele, former Gucci creative director, attended, and the show replay is on Gucci's website.
  • The show leaned into logos and statement accessories, from double-G belts and logoed tights to Jackie bags and dripping chain necklaces, but critics flagged a lack of size diversity.
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Kate Moss closes Demna's first Gucci show in a plunging gown and branded thong

Demna has unveiled his first Gucci runway show in Milan, and he's pushing the brand back toward sleek, body-hugging sex appeal.

·United States
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The Milan Fashion Week 2026 made the round of mark, but today was the day of the debut on the catwalk of Demna Gvasalia with Gucci, after the tasting of his style for the Italian house in September 2025. They follow him in the afternoon Moschino and Gcds, while the place for the first parade of the day was occupied by TodÂ's. TodÂ's TodÂ's and the autumn-winter 26/27 project us in an almost domestic set, where the models enter into action by goi…

·Rome, Italy
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The first collection of the Georgian creator for the Kering group's house was presented on Friday 27 February during the fashion week in Milan. A dressing room mixing references to the 1990s, a dirony dose and a concern for efficiency.

·Paris, France
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Liberation broke the news in Paris, France on Friday, February 27, 2026.
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