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Delta Air Assures US Lawmakers It Will Not Personalize Fares Using AI

FULTON COUNTY, GEORGIA, AUG 2 – Delta uses AI to forecast demand and assist pricing analysts without targeting individual customers, currently applying AI to about 3% of domestic routes with plans to reach 20% by year-end.

Summary by CNBC
Delta Air Lines said it will not use AI to set personalized ticket prices for passengers after facing criticism from U.S. lawmakers and broad public concern.

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View from the Wing broke the news in on Friday, August 1, 2025.
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