Delta Calls Itself Premium — But Too Often The Product Doesn’t Match The Promise

Delta Calls Itself Premium — But Too Often The Product Doesn’t Match The Promise

Delta still benefits from the strongest premium brand halo among U.S. airlines, but more and more of the actual experience no longer lives up to that image. From weaker-than-advertised first class catering to lagging wifi, aging business class seats, and a reliability edge that is not what it once was, the gap between Delta’s reputation and what customers actually get is starting to widen.