US EditionUS Hip-Hop Label Def Jam Launches China Division
Def Jam Recordings China aims to develop local hip-hop and promote 'Guofeng Hip-hop' with partnerships including NetEase and Migu, supporting artist services and cultural authenticity.
- On Tuesday, Universal Music Group announced Def Jam Recordings China headquartered in Chengdu and unveiled the division at Eastern Suburb Memory with an exhibition.
- To extend its legacy, Universal Music Group framed the Def Jam Recordings China launch as part of a long-term Greater China strategy and followed a recent licensing deal with NetEase.
- Def Jam Recordings China named three guest curators—Xie Di, Yitai Wang and Deng Dianguo —to identify and mentor emerging Chinese hip-hop artists, while Tunji Balogun said the label will support authentic Chinese expression.
- Chengdu’s selection as headquarters reflects its hip-hop community and live entertainment infrastructure, highlighted by an exhibition featuring Chinese hip-hop artists, label founders, designers and venue operators.
- Universal Music described Chengdu as `widely recognized for its vibrant music ecosystem and deep-rooted hip-hop culture`, while Timothy Xu emphasized comprehensive artist services, and Adam Granite called China `a vital, dynamic market`.
17 Articles
17 Articles
Def Jam Recordings, a mythical hip-hop label founded in New York in 1984, will open a division in Chengdu, "the capital of Chinese hip-hop".
ABC FOX Montana
US hip-hop label Def Jam launches China division in Chengdu
Def Jam, the influential US record label, will launch a division in the "capital of Chinese hip-hop" Chengdu, its parent company Universal Music announced late Tuesday, in a vote of confidence for China's music scene.
US hip-hop label Def Jam launches division in Chengdu
Def Jam, the influential US record label, will launch a division in the "capital of Chinese hip-hop" Chengdu, its parent company Universal Music announced late on Tuesday, in a vote of confidence for China's music scene. The New York-based label worked on the first records of Public Enemy and Beastie Boys, as well as some albums from Jay-Z and Kanye West – all mainstays of American hip-hop. "China is one of the most important and dynamic music m…
Coverage Details
Bias Distribution
- 38% of the sources lean Left, 37% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
